Intersections was a 6 week group project done in my behavior class with three other classmates in collaboration with Ford Motor Company. We were asked to think about the possibilities of mobility 20 to 30 years into the future, and our group focused on intersections.
Through primary and secondary research, we realized the biggest concern most people had as they travel through the city is that everyone is always distracted.
The concepts that we created revolved around the idea of engaging citizens with themselves, other people, and the environment around them using augmented reality technology to enhance the experience of moving through the city.
The Future of Mobility - Intersections
This video was framed around the question of "how might we repurpose or reengineer intersections for a coming pedestrian centric urban-environment?" We wanted to convey what the future would look like if people could consistently trust in their safety at intersections.
Quick-fire interviews were conducted on the streets of San Francisco, gaining the opinions from a range of people; from locals, to tourists, to public transportation drivers. Many of them mentioned similar pain points when they move around the city, such as crowded streets or distracted pedestrians.
Taking the data from our primary and secondary research, we worked to figure out what some of the main problems were that we wanted to focus on. From there, we generated several How Might We questions to help generate some concepts.
We presented our concepts to representatives from Ford at an interim critique. Some of our concerns had to do with the cost of adding this technology to the streets or to change the infrastructure. We were encouraged to think less about the technicalities and more about the experience for the people.
After plotting out people, traffic, predictability, and unpredictability onto a 2x2 matrix, we found interesting possibilities between the intersection of predictable traffic with unpredictable people.
Ideas for our final iteration included concepts such as gamifying crosswalks, asking trivia questions, opting in to be indicated as a local to help tourists, seeing a friend's pathway, leaving virtual messages, and crowdsourcing any city improvements. These ideas were inspired from the matrix that was created previously.
Our final video was presented to representatives from Ford and officials from the city of SF on the CCA campus. We were invited to present these ideas again in their Palo Alto office in front of the CEO.