Breathe was a 5 week long individual project in my behavior class to create a service device of personal interest that would facilitate behavior modification.
I decided to focus on creating a device to help with social anxiety, which can be crippling to individuals due to the helplessness they feel from overthinking in certain situations. In the interviews that I conducted, most of them told me they tend to fidget with their hands or perform breathing exercises to calm themselves down.
These insights led me to create a wearable device that allows the user to rotate the center ring embedded with a sensor that tracks how much movement there is, then alerts a companion app to lead the user through a breathing exercise once it reaches a high point. My research methodology and the prototype I built is shown on this page.
With the goal of filming an out of box experience, I decided to take the viewer through the user's journey of struggling with their anxiety in a public place, discovering the product, and finding the value in using Breathe.
I had several conversations with people who deal with social anxiety that led to some similarities in what they fear when it comes to being in public spaces and what they do or how they think to deal with it.
As part of the process, thirty concept sheets were generated quickly, ranging from simple ideas to outrageous ones. These helped inspire ideas for the final product.
These mood boards are representations of what I had in mind for the look and feel of the product, as well as the packaging. I wanted both experiences to be pleasant and calming for the user, with a bit of a personal touch added to it.
I created a storyboard to get an idea of what I wanted to do for the video and plan out the scenes shot for shot. I played around with the idea of having a narration over the video, but eventually decided against it because I felt the impact of the product wouldn't have the same effect if people were listening to a voiceover.
Using found materials, the bracelet was created in a way that allowed the user to freely rotate the center ring. There would be a sensor inside that detects how much movement there is, alerting the app when it reaches a certain point.
This app helps the user regulate their breathing with a visual guide. The color of the app would reflect the color of the user's bracelet or ring, which was their personal choice during their purchase, and offer further comfort.